1. Use of Social Media Application: Reaching the Unreached through the Use of Social Media Apps

In today’s digital world, Internet Technology became a significant part of daily life of every one including community members. Social Media and Social Web-based platforms are redefining the perception and availability of sex. A report from the Internet and Mobile Association of India and market research firm IMRB International says that there are nearly 450 million Internet users in the country, 60% of which are based in the Urban India (in cities like Mumbai). The demand and supply have shifted from the more physical solicitation of sex to a more dynamic platform (web-based). The majority of the community members are using social media like networking websites & dating websites for soliciting sexual partners (hook-ups, one night stands, etc.). These Social Media platforms like Grinder, PlanetRomeo, etc.. have seen a tremendous surge in the number of people accessing and making their profiles on them. To adapt to the changing times, our outreach has also changed from the typical cruising sites to the virtual cruising platforms. Considering various issues and the availability of various modern technology platforms the organization took need based initiatives to develop its outreach strategy. We have initiated the use of What’s Application (India is Whats App biggest market with 160 million monthly active members) for service delivery especially the dissemination of information which includes behavior change messages, service alerts and friendly places the community can access to avail the services. Our initiative is appreciated by UNAIDS, World Bank, NACO, MDACS, PHFI, and IAVI.


GAURAV initiated Condom Promotion in parties’ venue to cover the unreached population. The objective of this initiative was to create awareness on consistent condom use and safe sex practices.